Why is Subaru a Trusted Automotive Brand?
In the automotive world, Subaru has gathered a wide and very dedicated customer base by designing safe and capable vehicles with long lifespans. In 2021, Subaru was awarded the title of “Best Brand Loyalty in the Automotive Industry” for the third year in a row by J.D. Power. A big piece of Subaru’s brand loyalty is the trust that Subaru owners have in the brand. With each consecutive yearly lineup, Subaru continues to include innovative safety technology and efficient design to provide a safe and functional ride that will last longer than the average car on the market. However, you don’t have to own a new model to experience this trust. Of all the Subaru vehicles sold in the last decade, 96% of them are still on the road today. This trust in Subaru vehicles’ capability and longevity makes for repeat customers and word of mouth advertisement that naturally attracts new Subaru owners.
Are Subaru's Reliable?
Another factor that plays a big part in Subaru’s outstanding brand loyalty is the consistent reliability that Subaru vehicles provide. A recent iSeeCars report on the most reliable car brands gave an honorable mention to Subaru, highlighting their safe vehicles and strong brand loyalty. In particular, the report cited the Subaru Outback and Forester as being highly rated for long-term reliability, while the brand as a whole has above average value retention. A Consumer Reports study in 2021 also ranked Subaru at number 7 out of 28 automakers in terms of reliability. Subaru has earned this ranking by building efficient vehicles that have average lifespans between 200,000 to 300,000 miles.
Are Subaru's Built Well?
The sophisticated engineering that goes into each Subaru vehicle inspires brand loyalty among Subaru owners, especially those who find themselves driving in inclement weather or difficult terrain. All Subaru models feature the Subaru 4-Cylinder Boxer Engine, which creates a low center of gravity and even distribution of weight with horizontally opposed cylinders. All models except for the BRZ include Symmetrical All Wheel Drive, which gives drivers maximum traction for stability, efficiency, and a quicker response to slippery conditions. Subaru has also developed a ring-shaped reinforcement frame that serves as a rigid foundation for each model’s design. This thick frame is made from multiple layers of steel and is one of the reasons why Subaru vehicles achieve such high safety ratings.
Are Subaru's Safe?
Along with the solid foundation provided by the ring-shaped reinforcement frame, year after year Subaru repeatedly upgrades and innovates their available safety features to keep drivers protected. Over the past few years, Subaru has added EyeSight Driver Assist Technology to most models, and upgraded it year by year. This technology uses a stereo camera on either side of the rear view mirror to monitor traffic and react to hazards the driver might not notice. Some features of EyeSight include advanced adaptive cruise control, lane keep assist, pre-collision braking, and pre-collision throttle management. This technology has been shown to reduce rear-end collisions with injuries by 85%, and is one of the main reasons that Subaru is frequently ranked number 1 in safety studies and generates such brand loyalty in auto ownership.
Why are Subaru Owners So Loyal?
Subaru owners love the reliability, safety, and longevity found in Subaru vehicles. Subaru has also strengthened their brand loyalty by listening to the needs of their target audience and building a brand that people can trust. Subarus are so widely appealing because they are so versatile. Whether you are organizing a family trip or a tailgate with friends, Subaru models will have the interior space, infotainment, and fuel efficiency to make the trip a success.
In addition, Subaru has strived to be a brand that people respect and feel good about supporting. This has been expressed in Subaru’s Love Promise, which expresses the company’s vision to show love and respect to all people interacting with Subaru, and their dedication to making the world a better place. Subaru’s Love Promise is divided into five different focuses: the environment, medical foundations, homelessness, education, and animal care. By working with foundations associated with each of these focuses, Subaru has become more than just a car company, and a brand that many car owners respect.
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Stop by Rafferty Subaru to see what Subaru Owners Love About their Cars!
If you have not yet been bitten by the Subaru bug, come by Rafferty Subaru to see what the fuss behind Subaru’s unparalleled brand loyalty is about! Veteran Subie fanatics will also want to stop in to check current inventory and test drive new 2022 models!
